How to Engage Your Sponsors

Originally recorded on February 14, 2018

Effective sponsors lead the organization through change as role models and the face and voice of the change. In fact, active and visible sponsorship has been identified as the #1 contributor to success in 20 years of research on change management best practices. When a sponsor fails to fulfill their role, it can doom a project. This webinar will focus on how to engage your sponsors effectively throughout the life of your project including a discussion on the impact sponsors have on a project, how to communicate roles and expectations with sponsors, and how to enable senior leaders to succeed as sponsors. Download the slides